Möbel Rieger chooses OKI to promote their home furnishings
When it comes to medium-sized home furnishing retailers in Germany, Möbel Rieger is one of the most successful family businesses. To ensure that its home furnishing stores always look their best, Möbel Rieger has a 30-strong visual merchandising team, covering six branches. It was decided that Möbel Rieger needed to focus its attention on the printing of point-of-sale materials, where even greater efficiency and effectiveness were required. In early 2014, Hardware-Express GmbH, a local authorised partner of OKI, commissioned The ROG Corporation GmbH to create an overall concept that was sustainable for the future. Möbel Rieger opted for the OKI Pro9431dn colour printer for printing all promotional materials in small format (up to SRA3). OKI’s toner-based LED printers were a revelation for the visual merchandising department, where the team had previously only worked with inkjet printers. The amount of print media used by the visual merchandising department was also significantly reduced.
“With OKI, we have chosen a manufacturer with a reputation for durable and reliable products, even after a great deal of use”, Tobias Weber, Managing Director, The ROG Corportation
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