Original T-shirt Printing for You at MUJI

Background  

MUJI at the “One Bangkok” department store in Bangkok is the largest branch in Thailand and offers MUJI’s unique embroidery service available globally. In addition, they also provide a T-shirt printing service exclusive to Thailand, which is the second store to offer this after the Central Chiang Mai Airport branch. The T-shirt printing service is popular in Thailand, and MUJI caters to customer needs by offering a wide variety of colors and designs for T-shirts. Furthermore, customers can print their own illustrations or photos, or choose from designs provided by the store, freely onto T-shirts.

Challenges

The MUJI One Bangkok store was considering T-shirt printing as a unique in-store service, but outsourcing T-shirt printing resulted in long lead times and could not meet the needs of short-term visitors. Also, at the Central Chiang Mai Airport branch, which had already introduced the T-shirt printing service, many customers requested printing on dark-colored shirts such as black or navy.

Besides these issues, printing for POP assets in-store use in small quantities and for short periods was expensive when outsourced, and it was difficult to respond quickly to design changes, which burdened store operations. The OKI Pro9541 was the solution to these requirements.

Solution Adopted

This printer can print designs up to A3 extra size on T-shirts from size S to XL and can be installed without issue in the work counter area. With its white toner specialty, it supports vibrant designs even on dark-colored shirts such as black or navy. As the service is completed in-store, products can basically be delivered on the same day, resulting in more orders from tourists on short stays.

The Benefits

Future Prospects

Originally, MUJI planned to provide its T-shirt printing service at a limited number of branches, but there are now plans to expand this service to other stores in Thailand. At that time, OKI printers will be an important tool for supporting high-resolution and speedy T-shirt printing services.

For in-store POP advertisement printing as well, thanks to its high-quality output, OKI Pro9541 is a new option to improve store operations and strengthen marketing.

MUJI One Bangkok is the largest branch in Thailand, offering a variety of services not found at other branches. Among these, the T-shirt printing service is a signature feature of this branch. Its ability to offer same-day service has increased its popularity among tourists. Customers can bring in their own photos and images to create gifts or novelty items for their loved ones.

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