Citroën Nordic speeds up promotions with OKI’s Managed Print Services
Citroën’s many vehicles can be seen on roads and in showrooms across the world, including its 200 dealerships and workshops located throughout Denmark, Sweden, Norway and the Faroe Islands. When the time came to roll out its marketing campaigns, there was a clear lack of efficiency within Citroën Nordic’s dealerships. It would often take several weeks for point-of-sale materials to arrive at individual dealerships – sometimes they would even arrive too late to be of any actual use. OKI contacted Citroën Nordic with a solution, promising to reduce its costs and time to market while also increasing their total sales. In terms of hardware, the solution Citroën Nordic chose included several OKI devices, such as a colour printer for each branch and several multifunction printers. The solution also included the use of third-party software, banner media and specially-designed third-party stands to enable product, price and promotional information to be displayed next to particular vehicle models on the sales floor.
“Our dealers know their customers, and therefore are best positioned to be aware of their requirements. The ability for them to customise our sales and marketing promotions have proven to be an essential competitive parameter.” Jesper Kristoffersen, marketing director, Citroën
Download the full case study to find out how OKI’s solution enabled Citroën Nordic to align its individual in-store promotions to its national campaigns, without any delays.