OKI provides Diet-Food a tasty solution for customers with direct to packaging printing
As Diet-Food’s customer base has grown, so has its customers’ expectations for personalised packaging to meet their own marketing requirements. Diet-Food had been ordering large quantities of packaging labels from a third-party supplier, however, this costly and lengthy process meant the company was forced to order minimum production quantities. It also prevented Diet-Food from making last-minute changes to its packaging design, while surplus labels created unwanted wastage. The company was in search of a solution to optimise its packaging printing process and opted for OKI’s Pro9542 CMYK+White printer which prints directly onto packaging, including pouches.
Since OKI partner Poligrafia Lowicz installed the Pro9542 and provided training, Diet-Food’s packaging printing expenditure has dropped and the company can now print the exact volume of pouches it needs on demand, from a single unit to 100, or even 1,000. This has made the process quick and cost efficient, as well as a lot more environmentally friendly. The ability to print CMYK+White has given Diet-Food more creative freedom, and the product range a much more premium feel. The introduction of OKI’s digital production printer has also resulted in savings in time and costs of up to 20% and the company can offer lower prices and fulfil smaller customer orders as a result.
