Around two years ago, BeanPrint made the decision to expand its portfolio with the addition of personalised labels that are specially designed for school uniforms. At this stage, the company was using a machine to print and cut the labels in small batches, however demand quickly grew and BeanPrint’s existing printing method was extremely time consuming. As a result, the company was struggling to keep up with the significant uptake of orders and its staff were working longer hours to meet the increased demand.
Alongside this, BeanPrint was also witnessing a growth in orders across its range of sheet labels. The company had relied on the same printer for a number of years to produce these, however as demand continued to grow, BeanPrint came to the decision that this printer was no longer up for the job. Consequently, to ensure its customers could continue receiving their orders promptly, and without delay, the company decided that they would need to invest in a dedicated sheet label printer to help them keep up with the high volume of orders they were experiencing.
BeanPrint visited OKI’s partner AM Labels with two requests. Chris Chedgzoy, Director, BeanPrint Ltd explains: “Firstly, we required a roll-feed label printer that could print onto the specialised labels we were using for school uniforms. Our requirements for this printer were that it needed to offer a more streamlined solution, along with increased efficiency and colour quality. Secondly, our existing sheet label printer wasn’t up to scratch, and we often had problems when the machine was nearing a service. We therefore needed a solution that would ensure we could offer our customers consistent results and exceed their expectations in terms of quality. With this model, it was also important that we could maintain it ourselves, to reduce our current service costs.
“The OKI devices have provided BeanPrint with the opportunity to further expand its portfolio and explore new revenue streams.”
Chris Chedgzoy, Director BeanPrint Ltd