Premium-quality wine - from the grape to the bottle... via the label
Based in Perugia, the Tabarrini wine company produces 60,000-70,000 bottles of premium wine every year and exports 65% to 30 countries around the world. The family-run organisation often has to ship bottles to buyers at short notice. Each rear wine bottle label needs to be customised with specific information including the name of the importer and distributor, origin of the product, local regulations as well as advice for storage and tasting. This information must be printed in high quality in each customer’s language.
The existing thermal printing solution had quality issues and was not able to print on media of the same quality as the front label. External label printing proved costly and was not ideal for short print runs due to the long lead times so the company sought an in-house label printing solution requesting samples from a number of potential suppliers including OKI. Tabarrini was won over by OKI’s Pro1040 Label Printer due to the superior high definition print quality and diverse media handling capabilities. Rear bottle labels can now be printed on more luxurious and natural media so they are consistent with the front label and more representative of the premium wine the company produces. Since printing labels with OKI’s Pro1040 Label Printer Tabarrini continues to receive positive feedback from its customers.