Adventurous food & drink specialist gets creative with bottle labels
Located in Helsinki, Finland, Flavour Ventures Ltd creates food and drink experiences that challenge the ordinary. With its own bottled beverage production facility, it also produces a variety of unique flavoured lemonades and cocktails and wanted a cost-effective solution to print professional quality labels to represent the Flavour brand. Just like its experiments with different flavoured drinks, it also wanted the flexibility to get creative with its label designs - being able to experiment with different colours, materials, finishes and formats.
Flavour Ventures recognised that if it had the flexibility to handle this in-house, it could print and apply labels to bottles faster and more cost efficiently than ordering from a third-party print supplier. It would also allow the company’s own designer to experiment with label designs while ensuring that the printed labels were robust and water resistant without compromising on the design.
OKI’s authorised partner Informa recommended the Pro1050 5 Colour Label Printer. The ability to print CMYK+White and the added bonus of printing on transparent or coloured label media impressed Flavour Ventures giving them the opportunity to really push their creative boundaries. With OKI’s Pro1050 5 Colour Label Printer Flavour Ventures can now print the exact quantities it needs, when needed, reducing wastage and eliminating unnecessary delays. The team is also continuously testing new designs as well as offering custom labels to its corporate clients.
