Supporting social distancing within organisations and businesses with free* media
A few months ago, we never would have imagined that social distancing would become an essential part of daily life. However, the requirement to keep a safe distance away from others when out in public is now at the forefront of our minds, when we step out of the front door to embark on a daily exercise, make an essential journey or head to the nearest shop to stock up on groceries.
To prevent the spread of COVID-19, the World Health Organisation (WHO) recommends keeping at least one metre from others, but governments across Europe have implemented their own guidelines with many recommending a larger minimum distance, for example in the UK this is 1 metre or more.
Going the distance
Floor stickers are the ideal solution for encouraging social distancing in stores. Typically, floor stickers are used for directing customers around stores, displaying welcome messages at entrances and thank you messages at exits, and enhancing floor spaces with captivating graphics.
Floor stickers that promote social distancing aren’t something retailers or other businesses can typically roll out quickly and easily, especially those retailers or businesses with vast networks of stores or offices that in some cases span multiple countries.
From getting the messaging of the floor sticker right, creating an effective design, choosing the right size and format, deciding on the best material for the application, sourcing and ordering media, testing and visualizing in-store, printing and despatching the stickers to each location, the end-to-end process is time consuming. Even if outsourced, businesses are reliant on external print suppliers’ timelines.
Recognising the difficulties public sector organisations, retailers and other businesses face when it comes to implementing floor stickers for social distancing purposes, OKI has teamed up with Floralabels to help ease the pressure and make this process as quick and easy as possible.