MUJI One Bangkok Elevates In-Store Experience with OKI’s On-Demand T-Shirt and POP Asset Printing
The MUJI One Bangkok store was considering T-shirt printing as a unique in-store service, but outsourcing T-shirt printing resulted in long lead times and could not meet the needs of short-term visitors. Besides these issues, printing for POP assets in-store use in small quantities and for short periods was expensive when outsourced, and it was difficult to respond quickly to design changes, which burdened store operations.
The OKI Pro9541 was the solution to these requirements. This printer can print designs up to A3 extra size on T-shirts from size S to XL and can be installed without issue in the work counter area. With its white toner specialty, it supports vibrant designs even on dark-colored shirts such as black or navy. As the service is completed in-store, products can basically be delivered on the same day, resulting in more orders from tourists on short stays. It is also utilized for printing various POP assets in the store, including long banners, reducing outsourcing costs and production times. Quick response to sudden design changes is possible, enabling flexible store management.
MUJI One Bangkok is the largest branch in Thailand, offering a variety of services not found at other branches. Among these, the T-shirt printing service is a signature feature of this branch. Its ability to offer same-day service has increased its popularity among tourists.
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