OKI helps Promart Design add short-run personalisation and customisation services to its impressive portfolio of promotional merchandise
Promart Design is constantly researching new ways to meet customer requirements and improve the quality of its products and services and realised it could build an additional revenue stream by offering services for smaller more customised orders. This required a digital production printer that would make short-run printing a viable option for the business and its customers. On the recommendation of OKI partner Shock Line, Promart Design installed OKI’s White Toner Digital Transfer Media printers, the Pro8432WT (CMY+White) followed by the Pro9541WT (CMYK+White) which have made it quick and cost-effective to fulfil customised orders from a single unit to many, on almost any substrate type and colour, including dark.
Promart Design can also produce digital transfers using OKI’s Pro9541WT with DIGISERI hybrid technology, combining the quality of screen printing with the simplicity of digital transfer printing on a variety of materials and products including nylon, shopping bags, handbags, t-shirts and diaries.