Special initiative uses familiar characters to help schools safely welcome children back to the classroom
Egham, 16 July 2020 – OKI Europe Ltd in Germany has partnered with the German broadcaster WDR for a special project to provide free visual aids for children based on a popular cartoon series to help them follow social distancing measures effectively.
Schools, day care centres, paediatric practices, zoos, amusement parks and toy shops in Germany can take advantage of the offer of floor stickers designed with the look and feel of the children’s cartoon series ‘Die Sendung mit der Maus1’ (The Show with the Mouse). The initiative is helping to support educational establishments as they reopen following the easing of measures put in place to fight the Covid-19 pandemic.
With effective visual communication, crucial to promoting social distancing, the scheme uses familiar cartoon characters to engage and encourage children to maintain a safe distance in a fun and friendly way.
“By providing floor stickers, we support schools, nurseries and other facilities for and with children in making the transition back to a new everyday life safe. The mouse has an extremely high recognition value and fun factor for children, which makes it easier for them to adhere to the distancing rules,” says Ibrahim Ahmet, Director Volume Sales and Marketing at OK Europe Germany.
