Print, Press, Profit – with White Printing
“Print, Press and Profit” summarises how easy it is to offer new services through digital transfer printing. Applying “print” from a single printer to the widest range of materials and substrates greatly expands the ability to produce, customise and personalise products, that can then be sold at a premium.
A compelling aspect of the Digital Transfer market is that you can target short runs, profitably. For example, applying corporate logos to 50 polo shirts can easily deliver €400 to €600 in profit, with just a half-day’s effort. With no set-up costs, customisation is possible for a single product and with 70% of consumers willing to pay more for personalised products1, and personalisation commanding up to a 20% premium2, the opportunities are endless.
Digital transfer media is easy to acquire and digital transfer printers are simple to install and use, yet very versatile in terms of the wide range of materials or substrates that can be embellished. Adding digital transfer printing to your business is also complementary to other decorating methods such as sublimation, embroidery, even DTG.
But T-shirts are not the only item that can be produced. This industry has evolved to include highly refined heat transfer media that is engineered to apply print to more surfaces than ever before, including metal, ceramics, wood, plastics, clear films and of course textiles. And when it comes to transferring on to garments, digital transfer covers cotton, polyester, blends, athletic wear, and canvas.
Printing in White
A key element to the growth and success of digital transfer is white toner. The ability to print with white lends itself to producing compelling output with surprisingly little effort. “White Printing” opens the opportunity to apply vibrant colour on to dark surfaces, pushing the limits of creativity experienced through traditional processes.
It is understood that “White” is fundamental in printing, yet difficult to achieve. After more than a century of applying CMYK on to white paper, white seems to go unnoticed. However, the foundation of colour printing is based on using subtractive CMYK on a white surface to control the light/colour that is reflected back to our eyes.
Now imagine the ability to apply “White” along with traditional CMYK to expand printing beyond white surfaces. An ideal solution includes:
• A rich, opaque white achieved with a single impression
• An automated process of applying white while using traditional colour printing
• The ability to print on a wide range of substrates and materials
Enter OKI Europe. OKI is recognised as an innovator in the decorating market for more than 15 years, and introduced the first printer dedicated to using white toner 10 years ago. White printing technology is the hallmark of several of OKI’s printer lines that target label printing, light production, mailing and digital transfer.
A key factor in building success and simplifying White Printing is the toner formulation and OKI’s award winning digital LED dry toner technology that delivers a rich opaque layer of white, directly under CMYK in a single pass. The viability of this combination is attested by industry leading partners that have developed media, RIP software, fabrics and more, specifically for digital transfer printing.
OKI’s white toner portfolio includes the following models:
- Pro8432WT - a 4 colour CMY+White printer that would benefit creative, graphic design and merchandising businesses
- Pro9541WT – an award winning 5 colour CMYK+White printer, offering three different application types from one device - Digital Toner Transfer Printing, Digital Screen-Printing Frames and Digital Smart Screen Transfer
Discover more about OKI’s innovative, award-winning solutions for Print Service Providers or request a Callback to claim your free* Personalised Print Samples.
Request a Callback to claim your free* Personalised Print Samples or find out more about OKI’s Solutions for Print Service Providers
*Terms & Conditions Apply
- This offer is provided by OKI Europe Limited (“OKI”) and is valid from 1 April 2021 until 31 December 2021.
- The offer is conditional upon you requesting and receiving a callback from an OKI Representative.
- This offer is limited to Print Service Providers only. A Print Service Provider is a business that provides commercial printing services.
- The offer is limited to 2 print samples per business or individual, on a first come first served basis, while stocks last.
- To participate, your registered office (or for individuals your address) must be located in EMEA.
- Individuals must be at least 18 years of age to benefit from this offer.
- The offer is subject to the laws and exclusive jurisdiction of the courts of England and Wales.
- OKI reserves the right to amend, extend or terminate this offer without prior notice.
1Technavio Global personalised gifts market 2017-2021,
2The Deloitte Consumer review
Please note, for information on specific media that should be used with OKI printers for the applications specified on this page, please contact your local certified dealer or contact us.
