Helping retailers comply to government directives while keeping customers calm and informed in unprecedented times
“Retailers are experiencing dramatic changes to the way they run their businesses due to the current global crisis triggered by Covid-19. An increased demand for critical products due to countries being locked down and the government directive to practise social distancing, can cause confusion and distress for shoppers. Using clear informative signage in-store can be vital to maintaining a safe and calm retail environment” says Javier Lopez, General Manager, Vertical Solutions EMEA, OKI Europe Ltd.
In increasingly unpredictable times, retailers need to be ready to react quickly to sudden market changes and emerging trends. The spikes in footfall that supermarkets, grocers and pharmacists are currently experiencing is something many retailers could not have prepared for. As customers flock to stores to pick up essentials, retailers will be concerned about the safety of customers and staff as well as reassuring customers through clear communications to keep a sense of calm in these challenging times.
In-store visual communications are critical to helping retailers adhere to changing government regulations. For example, in the current climate, the use of floor stickers can help retailers ensure shoppers observe the required social distance from staff and other customers throughout the store, particularly while queuing to pay for their goods. Furthermore, hanging signage can help customers navigate the aisles quickly to locate the daily essentials they’re looking for, while shelf and free-standing signage can communicate sudden changes in policy eg purchasing limits as well as product stock levels as effectively as possible. As items quickly disappear from the shelves, customers need to know when those essentials will be back in stock.
With government advice changing on a daily basis combined with the fluctuation in the availability of goods, the ability to quickly adapt signage is key to maintaining a calm and safe shopping environment. However, many retailers often lack the flexibility to be able to quickly update in-store signage.