The flexibility and potential benefits of an in-house solution?
Clear and durable labelling is a must for food and beverage brands, but accessing these labels from an outsourced provider can prove an issue when it comes to making changes to allergen information quickly. Lengthy lead times can mean that any mandatory new alterations aren’t reflected immediately, leading to potential non-compliance, leaving consumers at risk.
Additionally, minimum order requirements set by print service providers means that outdated labels must be thrown away when they need to be updated, creating waste.
The key is bringing print technology in-house to remove the reliance on third-party providers and ensure that alterations can be made to labels as soon as regulations change. With new food labelling rules on EU products entering the GB market set to come into force on 1 January 2024, brands can take charge of their labelling requirements in advance.
Owning the technology also allows organisations to achieve cost savings and a reduction in potential waste by being able to print exact quantities needed, whether it’s one or 1,000.