Transfer Media

Promart Design

Based in Castelfiardo, Ancona province, Italy, Promart Design has been offering a comprehensive range of personalised writing tools and promotional merchandise since 1976. The business prides itself on the high quality and distinctly Italian style of its products and needed a solution to support increasing customer demand for short-run customisation and personalisation.

OKI helps Promart Design add short-run personalisation and customisation services to its impressive portfolio of promotional merchandise

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Promart Design is constantly researching new ways to meet customer requirements and improve the quality of its products and services and realised it could build an additional revenue stream by offering services for smaller more customised orders. This required a digital production printer that would make short-run printing a viable option for the business and its customers. On the recommendation of OKI partner Shock Line, Promart Design installed OKI’s White Toner Digital Transfer Media printers, the Pro8432WT (CMY+White) followed by the Pro9541WT (CMYK+White) which have made it quick and cost-effective to fulfil customised orders from a single unit to many, on almost any substrate type and colour, including dark.

Promart Design can also produce digital transfers using OKI’s Pro9541WT with DIGISERI hybrid technology, combining the quality of screen printing with the simplicity of digital transfer printing on a variety of materials and products including nylon, shopping bags, handbags, t-shirts and diaries.

“Using OKI’s White Toner Digital Transfer Media printers, we can customise anything for example, shopping bags and T-shirts, even in limited quantities, including individual items, which is impossible with other technologies.” Mario Bettucci, Owner, Promart Design. 

Hear from Mario Bettucci, Owner of Promart Design as he explains how OKI has helped Promart Design meet its customer needs with greater speed, quality and flexibility.

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