Transfer Media

Geared Up Solutions

Geared Up Solutions is a Print Service Provider based in Brisbane, Australia, specialising in custom branded products. It was reliant on traditional production methods such as embroidery and screen printing, however, the business was increasingly challenged with delivering quality, customised products, on a range of different substrates and colours including dark, within tight turnaround times, and needed a solution to support them.

Geared Up Solutions Switches Business Up a Gear with OKI’s White Toner Transfer Media Printers

Based in Brisbane and servicing the whole of Australia, Geared Up Solutions specialises in custom branded products. Previously reliant on embroidery and screen printing, the business was challenged with meeting customer orders with increasingly shorter lead times and required a printing solution that could deliver quality branded products, fast. 

The company invested heavily in its online portal to make it easy for customers to place custom orders and now boasts a wide range of customers from small one-to-two person businesses to tier one clients in the Australasia region with up to 10,000 employees. However, with customers increasingly asking for products to be delivered quicker, Geared Up Solutions required a faster solution to produce customised merchandise so it wouldn’t have to turn customers away. On the recommendation of local OKI partner GJS, the business invested in an OKI White Toner Digital Transfer Media printer which has enabled it to speed up short run printing profitably. It can now take custom orders of any size, from one item to 10,000, and has the flexibility to brand dark garments quickly, easily, and cost-effectively. 
“One of the challenges we have here is how to print white on dark garments. When I first learned about the OKI White Toner printer technology I was blown away. The turnaround time is fast, and the quality is exceptional” – Jamie Williams, Sales Manager, Geared Up Solutions.
Hear from Geared Up Solutions Sales Manager Jamie Williams as he explains how the business is taking custom branding to the next level with OKI’s White Toner Digital Transfer Media printer. 

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