The world’s smallest high performance A4 colour printer provides speed, quality, reliability and ROI in one retail-ready package
Egham, 10 November 2020 – OKI Europe Ltd has announced the launch of the new super compact C650. Available from January 2021, the C650, delivers speed, versatility and professional print quality for retail businesses, enabling them to quickly respond to changing circumstances and customer demands. Thanks to unique Space Saving Technology, the C650 will sit comfortably in or on the POS desk or in the back office, making it ideally suited to busy retail environments and stores with high rent and where space is often limited.
Being able to quickly adapt to sudden changes is more important than ever for retailers. From social distancing signage to POS material, pricing and in-store promotions, window stickers, staff training material and product leaflets, the C650 provides professional print quality on demand. Retailers can deliver on the growing consumer demand for personalisation, particularly retailers who sell their own produce requiring customised labels or stickers to place on products and packaging.
The C650 provides high speed printing in rich LED colour using OKI’s pioneering digital LED technology and is perfect for printing everything from everyday business documentation to eye-catching collateral ready for the shop floor in 1200x1200dpi. Where retailers need to respond quickly to changing trends and market shifts, the C650 provides the easy usability and speed businesses require. The device will print 35 pages per minute and can handle media as light as 60gsm and up to 256gsm, and from B8 up to 1.32m in length.
“In the fast-moving retail sector, waiting on print suppliers can cause timely delays, yet devices that deliver on retailers’ needs are typically too bulky for shopping environments,” says Javier Lopez, General Manager Vertical Solutions, OKI Europe Ltd. “In the current climate, retailers need to be able to respond quickly to changing market conditions and drive shoppers back to brick and mortar stores. The C650 will help them do just that. Thanks to its small size, exceptional print quality, superior speed, reliability and superb media handling capabilities, retailers can be more self-sufficient, swiftly adapting to changing needs while saving on the cost as well as the delays of using a third-party print supplier.”