Restarting the automotive business engine to drive sales

Following several weeks of closure halting car sales and services, automotive businesses including showrooms and dealerships are rolling up the shutters and getting back to business. 
 
The European Automobile Manufacturers’ Association (ACEA) has forecasted a record 25% drop in EU car sales as a result of the pandemic. There have also been calls within the sector for vehicle renewal incentives to help aid economic recovery. 
 
With some governments granting motorists extensions on vehicle MOTs, garages will be keen to attract customers to book their vehicles in quickly in order to help their businesses recover from the shutdown period. Similarly, dealerships will be eager to tempt consumers into their showrooms and forecourts to help kick-start sales and encourage them to explore their stock, take test drives and purchase a new vehicle. 

Starting society’s engines

The use of high-impact visual communications is a great way to get customers back through the doors and generate interest in products and services and can be done quickly and cost-effectively in-house, meeting the day-to-day needs of automotive businesses.
 
For car dealerships in particular, the focus is not just on getting customers back in the showroom, but encouraging them to purchase. Many customers may be hesitant to make an investment due to the current climate, but the use of window graphics, in-store adverts, hanging, freestanding and floor banners to promote vehicles and in-store promotions, as well as test drives, exclusive limited time deals, vehicle specifications, pricing and finance options, can help encourage potential buyers to take the leap.
 
Despite the benefits, implementing in-store promotions though ads and signage can be perceived as a costly and lengthy task involving third party suppliers. However, with the right device on-site that can handle a range of different media types and sizes as well as everyday printing, in-store promotions can be quickly implemented and adapted cost effectively to capture customers and generate revenue.

Shifting printing capabilities up a gear

Investing in a single printer, such as OKI’s award winning C800 Series A3 colour printers, automotive businesses can print everything they could possibly need, from indoor and outdoor signage, banners up to 1.3m long, self-adhesive floor and window stickers, direct mailers, hanging tags for steering wheels and mirrors, MOT and servicing documents and even number plates.
Featuring OKI’s innovative digital LED technology, the C800 Series is a compact device with diverse media handling capabilities providing automotive businesses with the ability to produce a full suite of assets in-house and on demand, including durable waterproof and UV resistant signage for outdoor use.

Accelerating access to social distancing signage

As well as enticing customers back into showrooms and garages, it’s vital that they feel confident that the right social distancing measures are in place on site. Businesses should consider self-adhesive floor stickers with messages reminding customers and staff to stay a safe distance apart. These can be placed in areas where people typically congregate such as workshop floors, staff breakrooms, customer waiting areas and offices where customers pay for services. 
 
To help automotive businesses spring back to business as usual quickly, OKI Europe has partnered with Floralabels to provide free* social distancing media and artwork. The free media can be used with an A3 colour printer capable of handling the media, format and sizes of each sticker such as OKI’s C800 Series, enabling businesses to print a variety of designs onto self-adhesive materials immediately, ready for placement around the business.
The complimentary floor sticker pack includes three formats with various messaging options to remind customers, staff and visitors to keep a safe distance from each other: a self-adhesive floor circle (285 x 285mm) and rectangular floor banners in two sizes (215 x 900mm and 297 x 1,320 mm).
 

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