Firma OKI umożliwia małemu dostawcy etykiet udział w globalnej promocji rugby
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South African label supplier Silat Labels was recommended to assist in a project for Dutch brewing company Heineken which involved printing limited edition labels to help promote their sponsorship of a global rugby tournament in 2019. The brief was for a stunning transparent label that displayed well on the dark Heineken bottle and required a quick turnaround. However, Silat Labels lacked the necessary equipment needed to achieve the label finish that Heineken required particularly in the specified time frame. To meet the brief, Silat Labels began the search for an end-to-end label printer that was different to traditional CMYK label printers. They needed a device with a small footprint that would also be easy for all the team to use, and ideal for on-demand short run printing. With the help of OKI partner NSI 4 Africa, Silat chose OKI’s Pro1050 Label Printer due to its 5-colour printing capability (CMYK+WHITE), cost efficiency and its ability to be fully customisable and compact enough to sit alongside the company’s die-cutter. Following an initial run of 600 labels, Heineken ordered a further 20,000 which Silat Labels was able to produce on time thanks to OKI’s Pro1050.
“...The Pro1050 represents great cost savings over other, less versatile label printing solutions and it definitely was a successful brand boosting promotion for Heineken...” – Paul Stretton, Owner & Founder of Silat Labels
Download the full case study for more detail on how the OKI's Pro1050 has enhanced Silat Labels’ services.