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Mi Store Portugal

Mi Store is the official retail arm of renowned consumer electronics manufacturer Xiaomi. With locations across Portugal and a portfolio of around 400 tech products it constantly produces short runs of a variety of in-store communication materials.


OKI powers up in-store campaigns for Mi Store Portugal

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Mi Store is the official retail arm of renowned consumer electronics manufacturer Xiaomi. With locations across Portugal, each store fulfils the brand’s promise of “Innovation for Everyone”. Importantly, Mi Store Portugal offers experience spaces where customers can discover and try out products in-store.  

Mi Store is continuously updating its in-store communications, producing signage in a wide variety of formats to engage its customers and help guide purchasing decisions.  It wanted an in-house solution to be able to adapt their in-store signage quickly, to improve customer experience as well as adapting to changing market trends. The right printing solution needed to offer media handling flexibility, fast print speeds, professional quality and a true colour match from design to print.

OKI’s In-store Signage Solutions supported by the C800 Series provided Mi Store Portugal the flexibility to produce engaging visual communications and marketing materials including product displays, freestanding banners, floor stickers, window stickers, product hangers and more, that are customised to each store and adapted to its customers’ in-store shopping experience. New display materials and product collateral can be printed quickly on-demand, in vibrant colour, on a diverse range of materials.

“OKI and the solutions it provides are having a very positive impact on our business. It lets us really improve customer engagement within the store, highlighting promotional campaigns, guiding customers throughout their shopping experience, capturing their attention even before they come into the store. Now we can use opportunities through the in-store experience to promote additional products.” 
Pedro Maia, Marketing Director, Mi Store Portugal

Read the full case study and watch the video for more detail on how OKI is helping Mi Store Portugal create a superb in-store customer experience.

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