OKI helps Southwest Customised Clothing tailor its business to meet market demand
When Southwest Customised Clothing first began responding to demand for customised workwear and merchandise, relying on a sublimation printer meant it was restricted to printing on white or pale colours. The business began receiving a lot of requests for black customised garments and following research, Rob discovered OKI’s White Toner Digital Transfer Media Printer – the Pro8432WT, a device that prints in CMY+White. This enables printing on transfer media in deep white and can also print a neutral white backing layer under colour, ideal for making designs stand out on dark garments. Southwest Customised Clothing can still customise pale garments or merchandise too, by simply swapping the white toner for black. An order of 20 customised t-shirts can now be completed in just 45 minutes and not only can the business customise garments of any colour, it can now also print on different types of transfer media that can be applied to a variety of products and materials including mugs, bags and other types of merchandise.