Traditionally it has been challenging for Print Service Providers to accept and fulfil orders for short-run labels and packaging, resulting in them often turning this business down. The time and cost of setting up smaller runs pushes up the price of production, and customers are put off paying higher prices.
Family-run tea import company Tea Club and organic food producer Diet-Food experienced this challenge. Unable to find a Print Service Provider able or willing to fulfil smaller packaging and label printing orders, demanding significantly larger minimum orders than required with long turn-around times, leading to wastage and the inability to fulfil customised or personalised orders. By investing in the latest short-run, on-demand printing technology made it easier and more affordable to produce the exact volume of creative, vibrant, professional quality labels and packaging when needed and the ability to meet their customers’ demands for personalisation.
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