OKI enables small label supplier to go big in global Rugby promotion
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South African label supplier Talis Label was recommended to assist in a project for Dutch brewing company Heineken which involved printing limited edition labels to help promote their sponsorship of the 2019 World Rugby Tournament. The brief was for a stunning transparent label that displayed well on the dark Heineken bottle and required a quick turnaround. However, Talis Labels lacked the necessary equipment needed to achieve the label finish that Heineken required particularly in the specified time frame. To meet the brief, Talis Label began the search for an end-to-end label printer that was different to traditional CMYK label printers. They needed a device with a small footprint that would also be easy for all the team to use, and ideal for on-demand short run printing. With the help of OKI partner NSI 4 Africa, Talis chose the OKI’s Pro1050 Label Printer due to its 5-colour printing capability (CMYK+WHITE), cost efficiency and its ability to be fully customisable and compact enough to sit alongside the company’s die-cutter. Following an initial run of 600 labels, Heineken ordered a further 20,000 which Talis Labels was able to produce on time thanks to OKI’s Pro1050.
“...The Pro1050 represents great cost savings over other, less versatile label printing solutions and it definitely was a successful brand boosting promotion for Heineken...” – Paul Talis, Owner & Founder of Talis Labels
Download the full case study for more detail on how the OKI Pro1050 has enhanced Talis Labels’ services.