Print, Press, Profit – with White Printing

“Print, Press and Profit” summarises how easy it is to offer new services through digital transfer printing.  Applying “print” from a single printer to the widest range of materials and substrates greatly expands the ability to produce, customise and personalise products, that can then be sold at a premium.

A compelling aspect of the Digital Transfer market is that you can target short runs, profitably. For example, applying corporate logos to 50 polo shirts can easily deliver €400 to €600 in profit, with just a half-day’s effort. With no set-up costs, customisation is possible for a single product and with 70% of consumers willing to pay more for personalised products1, and personalisation commanding up to a 20% premium2, the opportunities are endless.

Digital transfer media is easy to acquire and digital transfer printers are simple to install and use, yet very versatile in terms of the wide range of materials or substrates that can be embellished. Adding digital transfer printing to your business is also complementary to other decorating methods such as sublimation, embroidery, even DTG. 

But T-shirts are not the only item that can be produced.  This industry has evolved to include highly refined heat transfer media that is engineered to apply print to more surfaces than ever before, including metal, ceramics, wood, plastics, clear films and of course textiles.  And when it comes to transferring on to garments, digital transfer covers cotton, polyester, blends, athletic wear, and canvas.  

Printing in White

A key element to the growth and success of digital transfer is white toner.  The ability to print with white lends itself to producing compelling output with surprisingly little effort.  “White Printing” opens the opportunity to apply vibrant colour on to dark surfaces, pushing the limits of creativity experienced through traditional processes.
It is understood that “White” is fundamental in printing, yet difficult to achieve.  After more than a century of applying CMYK on to white paper, white seems to go unnoticed.  However, the foundation of colour printing is based on using subtractive CMYK on a white surface to control the light/colour that is reflected back to our eyes. 
Now imagine the ability to apply “White” along with traditional CMYK to expand printing beyond white surfaces.  An ideal solution includes:
• A rich, opaque white achieved with a single impression
• An automated process of applying white while using traditional colour printing
• The ability to print on a wide range of substrates and materials
Enter OKI Europe. OKI is recognised as an innovator in the decorating market for more than 15 years, and introduced the first printer dedicated to using white toner 10 years ago.  White printing technology is the hallmark of several of OKI’s printer lines that target label printing, light production, mailing and digital transfer.  
A key factor in building success and simplifying White Printing is the toner formulation and OKI’s award winning digital LED dry toner technology that delivers a rich opaque layer of white, directly under CMYK in a single pass.  The viability of this combination is attested by industry leading partners that have developed media, RIP software, fabrics and more, specifically for digital transfer printing.  
OKI’s white toner portfolio includes the following models:
- Pro8432WT - a 4 colour CMY+White printer that would benefit creative, graphic design and merchandising businesses
- Pro9541WT – an award winning 5 colour CMYK+White printer, offering three different application types from one device - Digital Toner Transfer Printing, Digital Screen-Printing Frames and Digital Smart Screen Transfer 
- Pro7411WT - an A4 CMY+White printer that brings greater flexibility to creative merchandise, handling transfer media printing from A6 up to A4 adding a new vibrancy to designs on dark garments and hard surfaces.
OKI’s unique technology along with partners representing the best in industry, continue to drive the digital transfer market forward. 
Find out how you can add digital transfer printing to your business

1Technavio Global personalised gifts market 2017-2021,

2The Deloitte Consumer review

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