A new set of responsibilities
As lockdown measures are slowly lifted, retailers must demonstrate responsibility to protect their staff and customers by enforcing measures that are likely to remain in place. Depending on each nation’s specific government guidelines, those measures could include limits on the number of customers in-store at any given time, ensuring customers stay a safe distance from others, and encouraging them to wear facemasks.
For garden centres, this means signage must become about more than simply engaging with customers and communicating product offers in-store. Signage has become a critical tool to reflect official guidance and encourage safe shopping while specific measures remain in place. This can include self-adhesive floor stickers to ensure customers keep a safe distance when browsing the aisles or queuing when entering the store or waiting at the checkout.
Window stickers can help garden retailers communicate temporary opening times and educational outdoor signage can keep customers informed of queuing policies at the store entrance to help police social distancing. Once customers are through the entrance, hanging and freestanding banners can help shoppers navigate the store quickly and safely.
As government guidance develops and restrictions change, signage will need to be quickly updated to ensure each garden centre is communicating the correct restrictions. Flexibility will be key and retailers that can adapt and create professional quality signage in-store and on-demand will be able to approach the situation with more agility than those dealing with the lead times of external print suppliers.