Cornish Liquids

Cornish Liquids was using a printer from a different manufacturer for everyday labelling, but this lacked the capacity to print white and achieve the foil-effect labelling that was required. Silver PolyPropylene labels are available for this printer, however, as it doesn’t print in white, Cornish Liquids was limited on design for its own product labelling, as well as its white-label clients’ products. Plus, the cost of buying in pre-printed labels in this form was relatively expensive and involved considerable minimum order quantities. Cornish Liquids’ Chief Executive Officer Kenny Couch explains: “The printers are used internally for our products and our clients’ products. We wanted to achieve better pricing and variety for ourselves and our white-label customers with the ability to say, “Yes, we can do that!”, when asked about speciality labels.”