Pulling off the perfect post-lockdown wedding

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Many couples will have had to postpone their big day due to the Covid-19 pandemic, but as lockdown measures are gradually lifted globally, the wedding sector is likely to become very busy. As weddings begin to take place again, couples will be keen to quickly communicate their change in plans, potentially redoing their wedding stationery with new dates and venue information and communicating safety guidelines guests will need to adhere to.

Venues and wedding planners will be looking to rebuild customer confidence and make the big day extra special, while seeking opportunities to make up for revenues lost during lockdown.

But as we all adjust to a new way of life with ongoing restrictions and changing government guidelines, wedding venues and planners will need to ensure staff and guests are kept safe. This could include the requirement to practice social distancing, a limitation on the number of people allowed in venues at any one time and could even include the requirement for staff and guests to wear facemasks.

Making sure that a couple’s big day goes smoothly is a major concern for wedding businesses, but in the post-lockdown world, they will also have to consider how weddings operate safely, responsibly and profitably while keeping couples happy. Wedding collateral and signage will be critical to achieving this.

Restoring revenues in the wedding sector post Covid-19

Adding that ‘personal touch’ through bespoke wedding collateral and signage tailored to your specific client’s theme is an easy, cost effective way to please couples and impress guests while generating additional revenue for venues and wedding planners. Place cards, seating plans, menus, decorative banners and more, can be created and printed on a range of durable materials and formats in-house, on-demand allowing for those inevitable last minute changes to be handled quickly and stress-free.

Worried social distancing will ruin the day? Produce fun, wedding themed floor stickers to ensure guests maintain a safe distance without distracting from the wedding celebrations.

OKI Europe Ltd recognises the challenge wedding businesses face when encouraging social distancing and has teamed up with Floralabels to offer free* social distancing media and artwork to create self-adhesive floor stickers that can be printed quickly and easily from an A3 colour printer such as OKI’s C800 Series. The free designs include a self-adhesive floor circle (285 x 285mm) and rectangular floor banners in two sizes (215 x 900mm and 297 x 1,320 mm) with various messaging options to choose from.

Adding the ‘Wow’ to weddings

Wedding stationery suppliers and printers will see an increased demand for their services as weddings are rearranged or adapted to the government guidelines. Beautiful bespoke stationery can be printed at the touch of a button to wow guests. From the "Save the New Date" or “Change of plans”, invitations and envelopes before the big day, to the Order of Service, seating plans, place cards, favour packaging on the day - everything a wedding requires, perfectly matched and printed on-demand, to your specific client needs. More importantly in the current environment stationery can be quickly adapted as and when official guidelines change.

Unique printers such as OKI’s Pro9000 Series 5 colour printers can help print shops and wedding stationery providers open new revenue streams by producing all manner of wedding stationery and materials in house, creating bespoke, standout designs in CMYK with the addition of white toner. This enables printing striking white or vibrant colour over dark backgrounds on special papers and heavy substrates resulting in professional and unique effects. Typically, such lavish designs would normally command a premium, however, the small runs usually required for weddings make them an affordable option for the special occasion.

OKI’s multi award-winning C800 Series is ideal for wedding planners and venues, empowering them to print personalised materials on a wide range of media sizes, types and weights in-house. Included as part of the wedding package this offers a cost-effective way of delivering a personalised experience, eliminating long lead times, while generating additional revenue and profit.

The lifting of restrictions will have many couples looking forward to the prospect of tying the knot, and the re-awakening of the industry will be a promising sign of life returning to normality. Wedding businesses can take simple steps to ensure the couple and their guests experience a memorable day while keeping everyone safe.

*Terms & conditions apply

Please note, for information on specific media that should be used with OKI printers for the applications specified on this page, please contact your local certified dealer or contact us.

2020