Can ‘Getting Personal’ Help Retailers Increase Loyalty and Basket Value? Nobody likes to feel as if they’re just another face in the crowd. Brands that recognise this have capitalised by engaging with consumers through highly personalised communications, as well as offering products that appeal to the individual. With 70% of consumers willing to pay more for personalised products and 91% more likely to shop with brands who recognise, remember, and provide relevant offers and recommendations, how prepared are retailers to adapt to this growing consumer trend? Download the Retail Visions for the Future 2020-2023 Report and discover the importance of personalisation and how rewarding individuality increases loyalty and the simple steps retailers can take to address this as well as other key trends over the next three years.
