“Print, Press and Profit” summarises how easy it is to offer new services through digital transfer printing. Applying “print” from a single printer to the widest range of materials and substrates greatly expands the ability to produce, customise and personalise products, that can then be sold at a premium.
A compelling aspect of the Digital Transfer market is that you can target short runs, profitably. For example, applying corporate logos to 50 polo shirts can easily deliver €400 to €600 in profit, with just a half-day’s effort. With no set-up costs, customisation is possible for a single product and with 70% of consumers willing to pay more for personalised products1, and personalisation commanding up to a 20% premium2, the opportunities are endless.
Digital transfer media is easy to acquire and digital transfer printers are simple to install and use, yet very versatile in terms of the wide range of materials or substrates that can be embellished. Adding digital transfer printing to your business is also complementary to other decorating methods such as sublimation, embroidery, even DTG.
But T-shirts are not the only item that can be produced. This industry has evolved to include highly refined heat transfer media that is engineered to apply print to more surfaces than ever before, including metal, ceramics, wood, plastics, clear films and of course textiles. And when it comes to transferring on to garments, digital transfer covers cotton, polyester, blends, athletic wear, and canvas.
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1Technavio Global personalised gifts market 2017-2021,
2The Deloitte Consumer review