Starting society’s engines
The use of high-impact visual communications is a great way to get customers back through the doors and generate interest in products and services and can be done quickly and cost-effectively in-house, meeting the day-to-day needs of automotive businesses.
For car dealerships in particular, the focus is not just on getting customers back in the showroom, but encouraging them to purchase. Many customers may be hesitant to make an investment due to the current climate, but the use of window graphics, in-store adverts, hanging, freestanding and floor banners to promote vehicles and in-store promotions, as well as test drives, exclusive limited time deals, vehicle specifications, pricing and finance options, can help encourage potential buyers to take the leap.
Despite the benefits, implementing in-store promotions though ads and signage can be perceived as a costly and lengthy task involving third party suppliers. However, with the right device on-site that can handle a range of different media types and sizes as well as everyday printing, in-store promotions can be quickly implemented and adapted cost effectively to capture customers and generate revenue.