The key to reopening the property market

When reading about the impact of Covid-19 on the property market in Europe there are mixed opinions; some predict a housing boom and others warn that house prices will tumble. Whether it becomes a buyers’ or a sellers’ market, estate agents’ services will be in demand. 
 
The pandemic has reportedly caused more than half of wealthy Europeans in urban areas to consider selling up and buying homes in the countryside. Meanwhile, the appetite for European properties from buyers outside the EU reached record highs as international travel began to resume. However, with many restrictions in place, buyers and sellers alike could be reluctant to enter estate agent offices to discuss potential property sales or enquire about properties on the market. 
 
Finding ways to engage and encourage customers to step through the door and reassuring them that it is safe to buy or sell a property in the current climate, can be achieved using the right visual communications.

Rebuilding customer confidence

Clear eye-catching signage strategically placed in estate agents’ windows and on the exterior of their offices will play a vital role in attracting customers and starting conversations that will help rebuild buyer confidence and get the property market going again.
 
Window stickers, posters, banners and backlit signage are a great way to notify customers that the office is open for business and to promote the ‘hot property of the week’. Similarly, flyers and direct mailers can re-engage property investors and home buyers / renters who were looking to invest or rent pre-lockdown. 
Whether it’s indoor or outdoor signage or direct mail, clear, consistent and visually stimulating communications will be critical in reconstructing the property market. By investing in a ‘do-it-all’ printer that produces a wide range of applications cost-effectively on-demand and in professional quality, will help estate agents quickly produce new property information to send to potential buyers or promote on-site.
 
Compact A3 colour printers, such as OKI’s multi award-winning C800 Series, can handle everyday documents, as well as banners up to 1.3m long, flyers, direct mailers, property brochures, self-adhesive stickers for windows or floors and signage for backlit stands. 
 
Featuring OKI’s pioneering digital LED technology, the C800 Series delivers professional quality results on a range of media sizes and weights. From property layouts and specifications to luxurious brochures, the C800 Series is ideal for addressing estate agents’ needs.

Getting back to business safely

Keeping a safe distance is one the most vital pieces of guidance when it comes to avoiding the spread of Covid-19. However, as estate agents begin to experience an increase in visitors as their offices get busier, it can be challenging to source and implement signage that encourages social distancing quickly and easily. OKI Europe recognises this challenge and has partnered with Floralabels to offer free* social distancing media and graphics to create self-adhesive floor stickers quickly and easily.
The complimentary pack includes three formats that can be printed using an A3 colour printer. This includes a floor circle (285 x 285mm) and rectangular floor banners in two sizes (215 x 900mm and 297 x 1,320 mm), each with various messaging options to remind visitors to keep a safe distance from each other.  
 
As the world adjusts to a new normality, it will be reassuring for the property market to thrive once again. The ability to print a wide range of customer-facing collateral and signage quickly, easily, cost-effectively and on-demand will help estate agents rebuild customer confidence.
 
Please note, for information on specific media that should be used with OKI printers for the applications specified on this page, please contact your local certified dealer or contact us.

2020

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