From neo-minimalism to geometric patterns, eye-catching serifs and the creative use of negative space, current design trends are having a far-reaching impact and brands are adapting with timeless, sophisticated designs.
You’ll notice a common thread particularly when it comes to brands and visual communications. Whether wandering the aisles of the supermarket or taking in the shop signs in your local shopping centre, you can’t help but notice the predominant use of white.
Of course, colour is still very much in vogue, but it’s white that completes even the most vivid logos. Coca Cola uses vibrant red, Cadbury’s - rich purple, Starbucks - cadmium green. Next time you see each of these logos consider the following; it is white that completes each of these brands’ instantly recognisable identities.
As design trends change, so does the printed media. Labels are relied on for countless applications. Product labels are often an integral part of a brands packaging. They are applied to products in-store to capture attention on the shop shelf. They also provide vital information such as product features and ingredients to help customers make an informed decision.
When it comes to label printing, reflecting the latest design trends which favour the predominant use of white isn’t particularly easy or affordable for businesses. Typically, label printing is outsourced to external print suppliers and white-only print has always been delivered by print houses using lengthy print processes and costly printing presses.
This process requires that labels are ordered in large volumes to keep the label costs down, resulting in excess label stock often sitting in a warehouse and eventually being discarded when no longer needed. This common requirement for over-production can not only be as waste of money, but can damage a company’s sustainability credentials by generating unnecessary waste, and of course it negatively impacts the bottom line.