Make your Direct Mail Campaigns Stand out from the Crowd!
OKI Europe explores why, when it comes to direct marketing, it’s not just what’s inside the envelope that counts!
Despite speculation, print is either dead or dying. However, if you want your brand to stand out from the crowd, print is still the way to achieve this. Digital marketing trends have not eliminated print as some would have you believe. They have in fact instead nestled nicely alongside print marketing methods, spawning a highly effective approach to marketing that makes the best of both print and digital.
With recent data protection regulations and the overload of email communications, direct mail is expected to make a comeback. This is great news for marketers as a study by TrueImpact1 reveals that 75% of people can recall a brand following a direct mail promotion compared to 44% following an online promotion. What’s more, Enthusem2 reports that 51% of prospective customers prefer a company to use a combination of mail and email.