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OKI's retail solutions provide a relaxing experience for customers in specialist stores

Specialist Retailers cater to a diverse range of consumer interests. While online shopping has brought more choice to consumers, Specialist Retail Stores for hobbies and past-times can offer invaluable expertise alongside the exciting product ranges and accessories that they stock. Capture attention with signage that both entices and educates customers, driving loyalty and return visits with loyalty cards, direct mailers and vouchers.

Help customers identify what they need and up sell or cross sell for increased basket value. Achieve all this in-store, without the need for complex machinery or a 3rd party print shop. OKI’s Retail Solutions help Specialist Retailers to remain relevant to today’s internet-savvy consumers and help customers identify what they need, creating up sell or cross sell opportunities for increased basket value.

OKI’s Retail Solutions for Specialist Retailers

OKI supports sporting goods stores in outperforming the competition; enables musical instrument retailers to cut through the noise; allows hobby stores to craft effective promotions and helps book sellers realise their full creative potential. OKI’s devices enable specialist retailers to maximise the potential of their promotions with one single device that can switch between a wide range of media, for all kinds of applications to engage with customers for their specific specialist area.

Pre-cut Media

Printing on pre-cut media allows Specialist Retailers to get creative, engaging customers through a range of exciting applications. Print essential pricing and labelling to colourful coupons, vouchers and stickers to peel-off wristbands and tickets for in-store performances and book signings.

Poster & Banner printing

From the latest range of electric guitars to sports stars endorsing this season’s must-have trainers and the spellbinding cover art promoting this month’s bestselling novel. Print large colourful posters and banners up to 1.2m quickly, in-store, on demand.

Packaging

Print highly personalised packaging for your customers’ special occasions. No set-up time and a minimum volume of one, on demand

Greeting Cards

Help your customers celebrate those special occasions by printing personalised greeting cards, on demand, in-house.

Waterproof Leaflets

For music festivals and outdoor events, print durable waterproof leaflets to keep your customers informed.

Day-to-Day Office Printing

Print high quality day-to-day documents including purchase orders and invoices to business cards and stationery.

OKI's Retail Signage Solutions - one device, multiple retail applications

Discover how OKI has helped promote craft beer brand Zion

Find out how OKI can help increase basket value and improve customer satisfaction

#GA#HowToPrintBannerVideoRetailLeisurePage

Watch how easy it is to print banners up to 1.2m, in-house

Meet your new Specialist Retail Print Provider

Why outsource your in-store signage printing needs when you can print what you need when you need it with OKI's MC800 and C800 Series printers. These ultra-compact, cost efficient A3 colour printers for retailers feature innovative, in-built digital LED technology, delivering high-speed, high-quality results on demand, in-house on an unrivalled range of media. There’s no longer a need for large format printers with additional cutting equipment, or specialist printing devices. Print big or small from one compact device:

•    Unrivalled media handling capability
•    Print A6 up to A3 including 1.2m banners
•    Print on stock from 64 to 256gsm
•    Pre-cut media, signage, posters, shelf displays, banners
•    Flexible paper capacity and high capacity toners for printing

The MC800 Series of multifunction printers additionally offer advanced print, copy, scan functionality, a customisable interface and seamless workflow integration.

Drive Revenue through Visual Communications with Impact

From Specialist Retailers in broad industries such as sports equipment and booksellers to those niche markets including musical instruments and arts and crafts, there is untapped potential for retailers that take print in-house, enabling more effective experimentation and customisation with different print applications, while saving money typically spent outsourcing print costs.

Print banners, posters, signage, coupons, personalised vouchers and more, pushing specific products and encouraging customers to make return visits

Cut campaign lead times and create impactful in-store signage to convert browsers to purchases

Help navigate customers around your store to key locations

Print large format banners in duplex with a compact office device

OKI's Augmented Reality Showroom

See for yourself just how compact these devices are as well as visualising how OKI’s Retail Solutions signage will look in your store with our Augmented Reality App. Simply go to the App Store and Search for ‘OKI AR Showroom’.

OKI’s Retail Customers have already seen the benefits…

“The A6 and A3 format options are particularly useful for us. We can print small information signage and price tags, ready for use in A6 format. And being able to print A3 means we no longer have to trim our finished advertising posters.” Andrea Berger, Visual Merchandising Manager, Möbel Rieger

“...we have been exploiting the banner printing and other capabilities of the OKI devices to produce much more in-store point-of-sale and promotional material for the shops.”
Gerry Cunningham,
IT Manager,
Magee

“Having our own in-house print facility, complemented by our graphics design team, means we can produce a wide range of short-run material to a high professional standard at a reasonable cost. We like to manage our brand identities tightly, for instance, so our logos and colour schemes are always consistent across all material because the process is under our own control.” Clio O'Gara, Chief Marketing Officer

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Please note, for information on specific media that should be used with OKI printers for the applications specified on this page, please contact your local certified dealer or contact us.