The power of personalised and customised packaging
The consumer demand for personalisation and customised orders is also creating new revenue opportunities in the packaging market. The European Brand & Packaging Design Association reports that 63% of leading brand owners, retailers, suppliers, agencies and packaging professionals feel personalised packaging increases sales and 52% say it positively impacts customer loyalty2.
Orders for personalisation and customisation inevitably require shorter print runs, and with the set-up time and running costs involved, Print Service Providers either have to hold on to smaller orders or not accept them at all. However, they can now tap into this lucrative trend with technology that enables profitable low volume printing from a single unit to many.