Press Releases

OKI Delivers Pro1040 Desktop Color LED Label Printer to Craft Brewery for Producing Bottled Beer Labels

17/01/2020


Supporting Hamamatsu Act Beer's first sales of bottled beers

Hamamatsu Act Beer's craft beer
Hamamatsu Act Beer's craft beer

TOKYO, January 17, 2020 -- OKI Data, the OKI Group's printer company, today announced the delivery of a Pro1040 desktop color LED label printer to Hamamatsu Act Beer Corporation, a craft brewery. Using the Pro1040 to produce labels for its beer bottles, Hamamatsu Act Beer launched its first retail sales of bottled beers in November.


Hamamatsu Act Beer operates the Mein Schloss craft beer restaurant in the city of Hamamatsu. In January 2019, Frisch Pils, a kind of craft beer on its menu, won second prize in the pilsner division of the Japan Brewers Cup craft beer exposition in Yokohama. Subsequently, the brewery took up the challenge of launching retail sales of bottled beers for the first time, based on the idea that highlighting this award-winning beer to draw more visitors to an outstanding local brewery in Hamamatsu would contribute to making the city more popular.

The craft beer labels are printed using the Pro1040
The craft beer labels are printed using the Pro1040
Hamamatsu Act Beer currently brews four kinds of craft beers besides Frisch Pils. Since the brewery wanted to produce a wide range of labels for its products based on customer demand—something it felt couldn't be done by subcontracting—it considered purchasing a label printer to print the labels in-house. The labels produced by inkjet printers pose the issue of ink bleed due to the condensation generated when cooled bottles are subjected to room temperature, while labels produced by thermal printers tend to darken due to friction between bottles. The brewery adopted OKI Data's Pro1040 desktop color LED label printer, which delivers a solution to both problems.
 
The Pro1040 applies a toner method that results in labels characterized by high weather, water, and abrasion resistance. In addition, by allowing printing on a wide range of adhesive roll labels based on the media such as synthetic paper and transparent film (PET) used for labels, the Pro1040 permits printing without the heat-sensitive paper associated with darkening. Another major advantage of adopting this printer is the ability to print specific quantities as needed, unlike the case of outsourcing to a printing company.
 
After adopting this label printer, Hamamatsu Act Beer will take advantage of its benefits for small-lot printing to move on to new challenges—for example, handling orders for bottled beers with original labels for specific occasions, including special Father's Day and wedding ceremony beer labels. "Using our unique LED printer technologies," said OKI Data President Hatano, "we'll continue to solve various real-world issues and support companies that take on new challenges."

1 Specification subject to change without notice. All trademarks acknowledged.  2 Media list available (all media should be pre-tested before ordering in quantity).

About Oki Electric Industry (OKI)

Founded in 1881, Oki Electric Industry (OKI) is Japan's leading information and telecommunication manufacturer. Headquartered in Tokyo, Japan, OKI provides top-quality products, technologies, and solutions to customers through its info-telecom systems and printer operations. Its various business divisions function synergistically to bring to market exciting new products and technologies that meet a wide range of customer needs in various sectors. Visit OKI's global website at https://www.oki.com/. Founded in 1881, Oki Electric Industry (OKI) is Japan's leading information and telecommunication manufacturer. Headquartered in Tokyo, Japan, OKI provides top-quality products, technologies, and solutions to customers through its info-telecom systems and printer operations. Its various business divisions function synergistically to bring to market exciting new products and technologies that meet a wide range of customer needs in various sectors. Visit OKI's global website at https://www.oki.com/.

Oki Electric Industry Co., Ltd. and OKI Data Corporation are referred to as "OKI" and "OKI Data" in this document, respectively.  The names of the companies and products mentioned in this document are the trademarks or registered trademarks of the respective companies and organizations.

About OKI Australia

OKI DATA AUSTRALIA PTY Ltd is a division of OKI Data Corporation, a global business-to-business brand dedicated to creating cost effective, professional in-house printers, applications and services which are designed to increase the efficiency of today’s and tomorrow’s businesses.
 
OKI is a global manufacturer of business printers and MFP’s. Over 30 years ago OKI pioneered LED printing technology, an advanced form of printing using fewer parts compared with the more widely known laser printing.  This in turn provides many benefits to users including longer product life, increased reliability and superior image quality over the entire life of the print engine.  All OKI LED office printer products are backed by 3 years warranty*. ColorPainter inkjet printers are backed by 3-year (M-64s and H3-104s) parts only warranty.
 
OKI Data Australia commenced operations in 2009 following the acquisition from long-time master agent and distributor, IPL. 

*Upon customer registration, within 30 days of purchase.  3 years unless otherwise stated.

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