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Activity Examples in Focus Areas
Healthcare and Medical
Do you have any of these issues?
- We want to improve the health of our employees and customers
- Even if the company recommends exercising or quitting smoking, it will not spread.
We want to reform employees' attitudes toward health.
We want to emphasize that we are a company that protects the health of our customers. - Aiming to be a good health and Productivity management company, but feel limited in what they are doing
- We are working on internal campaigns, but we are exhausted because we cannot feel the effects of our activities.
Slogans such as "no smoking" and "regular life" have become a dead letter. - No technical knowledge to realize wellness office
- We want to differentiate ourselves from other companies with a scientific approach.
We have knowledge of the hardware aspects of buildings and facilities, but we want to incorporate knowledge of software such as applications.
OKI's behavior modification solutions are co-created with companies that face these challenges and aim to create a better society.
Would you like to develop a business with "health" as a keyword together with OKI, not as a user but as a partner?
This page, we will introduce OKI's thoughts on "health," the behavior modification technologies we have been working on, the benefits we can gain from using them, and the results of our demonstration experiments.
Learn about OKI's behavior modification techniques
Table of Contents
- 1. Mechanizing "I'm healthy when I realize it" behavior
- 2. Benefits of behavior modification solutions
- 3. OKI's Strengths
- 4. Case study
- 5. Why don't we use OKI technology to realize Health and Productivity Management?
Mechanizing "I'm healthy when I realize it" behavior
The goal of OKI's behavior modification solution is to create a society in which even those who are indifferent to their health become healthy when they realize it.
To do this, we need a system that can design healthy behaviors and lifestyles and structure them.
There are many factors that contribute to health, but OKI focuses on exercise, sleep, and communication.
resolution of lack of exercise
Beacons and sensors installed in buildings Sensors from cameras and smartphones detect the state of buildings and users, and use apps to encourage movement at the right time.
For example, encourage users to exercise more if you detect that they haven't moved for a long time, or encourage them to take the stairs if the elevator seems crowded.
sleep improvement
It is a technology that provides improvement advice according to the user's life rhythm and encourages the user to adopt a healthy lifestyle naturally.
Based on behavioral data collected in advance by questionnaires and sensors, personalized messages are delivered to users through smartphones and smart speakers.
Users are influenced by the information they receive, unwittingly perceive their lack of sleep and improve their lifestyle.
The effect was confirmed in clinical trials.
communication activation
It is known that communication such as"talking about worries", "receiving advice", and "receiving praise" can greatly affect your mental health.
Due to the spread of telecommuting in the wake of the COVID-19 pandemic, there are concerns that employees will have fewer opportunities to communicate with each other, leading to emotional distress.
I believe that behavior modification solutions can help solve these problems. One of OKI's missions is to build a wellness office that makes it easier for employees to communicate with each other when they go to work.
It is explained in the video, so please watch it together.
Benefits of behavior modification solutions
There are three major benefits of behavior modification solutions:
Improving corporate competitiveness
Healthy employees are directly linked to higher productivity and can be a source of business competitiveness.
In addition to improving work performance through increased physical activity and improved sleep, we can expect a variety of benefits, including prevention of accidents, injuries, and illnesses, reduction of stress, and improvement of attendance.
Companies that focus on work-life balance tend to attract more people, which increases employee engagement and loyalty. It means that the company will be easy for people to establish.
In order to enhance competitiveness, it is essential to maximize human power = Health and Productivity Management.
social significance and evaluation
Working on the health care of employees and customers is socially significant.
The requirements for KENKO Investment for Health recognized by the Ministry of Economy, Trade and Industry include "improvement of health literacy" and "specific health maintenance and promotion measures."
OKI's behavior modification solutions provide measures to eliminate physical inactivity and improve sleep, which can be said to be health maintenance and promotion measures that improve the health literacy of employees and customers.
These efforts will greatly contribute to improving your company's corporate value.
Realization of Wellness Office/Smart Building
In recent years, there has been an increase in the number of buildings called "wellness offices" and "smart buildings" that take into consideration the health of workers.
The design is designed with healthy behavior habits in mind, such as easy access to the standing desk and stairs.
These office environments can benefit from a combination of behavior modification solutions. We aim to realize an office where workers naturally become healthy.
OKI's Strengths
OKI is a company that addresses social issues with the keyword "behavior modification."
We are proud that the know-how we have developed through this process has become an advantage that other companies do not have.
Here are some OKI technologies.
behavior modification technology research
OKI has been researching behavior modification technologies based on behavioral science and economics for many years.
In recent years, we have focused on the development of a behavior modification engine that multiplies individual attributes and behavioral and vital data acquired in daily life with expert knowledge to output messages suitable for each user.
We study daily with the aim of staying close to people's lives and changing their behavior for the better without too much effort.
IoT Technology and Data Science Technology
OKI emphasizes behavioral data that can be obtained in daily life. Not only exercise, sleep, diet, stress, and cognitive function, but also purchasing trends and survey results are taken as behavioral data.
IoT technology and data science technology are indispensable for collecting and analyzing such huge amounts of daily life data.
AI technology
Everyone has different life circumstances, backgrounds, and other factors.
In order to drive behavior modification based on "differences," support is needed to analyze data with AI and select personalized advice. OKI's AI technology makes it possible to implement such AI in society.
Case study
OKI has conducted several demonstration experiments to prove that behavior modification solutions can improve health.
Approximately 40% increase in office stair users | Case study of co-creation with Kajima corporation.
Kajima Corporation and OKI conducted a demonstration experiment using a smartphone app to promote health behaviors among workers in Kajima office buildings.
The "behavior modification engine" encourages workers to voluntarily choose to use the stairs instead of the elevator by delivering timely messages.
The results of the experiment showed that stair users increased by about 40% after using the app, demonstrating a certain effect on health behavior habituation and motivation.
Smart Building Supports Workers' Health Behavior - OKI Press Release
Clinical trial with Kyoto University to confirm the effect of sleep improvement
OKI, together with Kyoto University and the Health Tech.Lab Inc., conducted a clinical trial on working generations with sleep problems, and the efficacy of the trial in improving sleep was demonstrated. We developed a smartphone application that sends short messages to induce sleep improvement behavior according to the individual's condition and timing. OKI's "Behavior Modification Engine" is designed to implement the knowledge of sleep medicine held by Kyoto University, and to work with applications operated by the Health Tech Research Institute.
A 4-week clinical trial was conducted on 116 workers who were aware of sleep problems, and a significant improvement effect was observed on a rating scale that indicates the severity of insomnia.
Development of Health Promotion Services to Promote Behavior Modification | Case Study of Co-creation with Tokyu Real Estate
"Tokyu Land Corporation and OKI are jointly developing Health and Productivity Management services."
Against the backdrop of a radical change in lifestyle, the role of the office has been called for to be transformed from a place where employees go to work every day to a place where they communicate. As part of our efforts to transform the office environment, we are taking on the challenge of making improvements that incorporate OKI's behavior modification engine.
We are conducting demonstration experiments on the topic of how to approach the health indifferent without relying on incentives.
Why don't we use OKI technology to realize Health and Productivity Management?
OKI aims to create innovation and build businesses together with companies that will become co-creation partners.
Rather than OKI unilaterally providing the solutions we have introduced above, we would like to improve them by combining the technologies and ideas of our co-creation partners.
"I'm still at the idea level, but I'd like to discuss what I can do."
"We would like to explore what we can do with OKI using our own technology and products."
Feel free to ask us at any stage you are at.