The advantages of transfer media printing
There are various benefits to choosing transfer printing over DTG, screen printing and embroidery. For example using transfer printing, designs can be placed onto almost any material or substrate, presenting additional revenue generating opportunities. However, the biggest benefits for Print Service Providers are the speed and cost compared to other methods. It can be both time consuming and costly to set up a DTG printer, embroidery machine or screen-printing equipment, often making these financially unviable options when it comes to fulfilling short run orders. Yet many customers will only want a small number of customised or personalised items.
This leaves Print Service Providers with a difficult choice – turn down the business or accept the job and make little or no profit. A transfer printer can print any number of transfers, from one transfer upwards, and can do so affordably fulfilling a job of any size, whether the customer requires one item or many. Further cost and time can be saved by the fact that there is no cutting or weeding required.
Accessing new revenue streams in the print industry can sometimes require specialist training to ensure the business has the right skillset and this is especially true with DTG, embroidery and screen printing, whereas transfer printing does not require any specialist skills. A transfer printer is also relatively inexpensive compared to the equipment required for other methods of garment customisation.