Avid TV watchers may remember Mad Men’s Don Draper thumbing through a copy of real-life poet Frank O’Hara’s book ‘Meditations in an Emergency’ between regular crises at his often chaotic ad agency. While your business may be free of the chaos experienced in Draper’s corporate misadventures, the reality is that a crisis can hit any time. A calming book of meditative poetry simply isn’t going to guide you through it.
Potential crises can be planned for or even avoided by highlighting areas of concern through a vulnerability audit lead by the CEO and other senior figures within a business. However, when confronted with a crisis, it’s vital to maintain a sense of calm. All eyes will be on your leadership team. Keeping the team calm in the event of a crisis will help ensure the response from your business professional are not only measured but also quick instilling confidence in their response.