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OKI offers Shinrai Partners 50% off RRP on select new colour printers and MFPs


Six-week Test the Best promotion gives Shinrai partners the opportunity to be the first to test the superb quality of OKI’s new portfolio of colour devices

OKI Test the Best

Egham, 16th November, 2016  –  OKI Systems Ireland is offering for a limited time only an unbeatable 50% off retail price on select models from its newly-launched range of colour printers and multifunction printers (MFPs) exclusively for OKI Shinrai partners.

The Test the Best promotion runs from 14th November to 31st December 2016 and gives Shinrai partners exclusive, low-cost access to eleven devices from an incredible new colour portfolio featuring OKI’s pioneering digital LED colour printing technology. With 50% off the Recommended Retail Price (RRP¬) and a maximum of two units per model, partners can buy one to test OKI’s superb HD colour quality and unrivalled media flexibility and one to sell to their top customers.

“OKI’s Test the Best promotion offers our Shinrai partners an exclusive opportunity to be the first to try out the fantastic printers and MFPs from our new range at half the recommended retail price,” said Andrew Hall, OKI Systems UK Marketing Manager. “This is a revenue-boosting deal for our partners enabling them to offer their customers cutting edge colour printing technology that provides the flexibility to print professional quality documents in-house.”

The launch promotion, which runs until 31 December 2016, includes eleven different models:

  • C332dn – an A4 colour printer for the desktop, with flexible media handling and high quality output
  • MC363dn – a compact A4 colour MFP that sets new standards for small businesses
  • C612n/dn – an A4 colour printer with flexible media handling, robust security and low cost of ownership
  • C712n/dn – a powerful A4 colour printer for fast production of top quality output, from everyday mono and colour documents to high-end marketing materials, at low cost per page. Ideal for work-groups within an enterprise
  • C823n/dn, C833n/dn and C843dn – ultra-compact A3 colour printers with fast print speeds, flexible paper handling and high capacity toners for everyday and professional-quality printing
OKI Europe’s Shinrai Partner Programme recognises the crucial importance of channel partners, EMEA wide.  The programme focuses on driving success by nurturing customers and growing revenues through a close and mutually beneficial relationship between OKI and its partners which is based on trust and commitment. Tailored to individual partners’ business models, the Shinrai programme provides support from a dedicated account manager along with access to training, webinars and networking events, opening up new business opportunities and delivering a complete range of incentives and loyalty rewards. Although this offer is only for existing partners, any reseller who would like to benefit from this and future offers can find out more at
“The devices in our Test the Best promotion are at the forefront of digital printing technology and within reach of all businesses,” said Hall. “They provide advanced connectivity and high productivity, while being simple to set up and use with low total ownership costs. This promotion provides our Shinrai partners and their customers with the chance to gain a real competitive edge, giving their businesses a major opportunity. Once their customers have experienced the revolutionary High Definition Colour, speed and media versatility of these devices, they will be coming back for more.” 

About OKI Europe

OKI Europe Ltd is a division of OKI Data Corporation, a global business-to-business brand dedicated to creating cost effective, professional in-house printers, applications and services which are designed to increase the efficiency of today’s and tomorrow’s businesses.

The company is well-established as one of Europe’s leading printer brands, in terms of value and units shipped. For over 60 years OKI Europe has been delivering advanced printing solutions worldwide, introducing ground-breaking technologies that support the needs of businesses large and small. Our pioneering development of digital LED printing technology has placed OKI at the forefront of the market in delivering high-definintion, eco-friendly printing devices.

In addition to a vast portfolio of award-winning printers and MFPs, OKI offers a range of services to help optimise print and document workflows. This, together with an integrated suite of software technologies and tools, can help businesses take control of their print and document costs in a secure environment, whether office based, mobile or in the cloud.

Today OKI Europe employs approximately 1,100 people in 21 locations (sales offices and production sites) and is represented in 60 countries throughout the EMEA region.

Visit for further information.

About OKI Systems Ireland

OKI was established in Ireland in 1990 to provide distribution, service and support for our extensive range of Printers and Multifunction Products (MFP’s) for business. Since then our operations have grown rapidly throughout the island of Ireland along with the evolution in the IT marketplace. We are now a leader in colour technology and business printing solutions, with a fast growing emphasis on total Managed Print Services for the enhancement of our customers’ business productivity. Efficient and friendly customer relations are of central importance and are provided by staff employed between our Dublin headquarters and regional representation in Belfast, Cork, Galway and Kilkenny. Our sales and engineering staff work closely with our key partners to offer integrated IT solutions with maximum customer value.

OKI Data Corporation is a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd., established in 1881 and Japan’s first telecommunications manufacturer.

Media Contacts:

OKI Systems Ireland

Martin Deignan,, +353 1 404 9590

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