OKI Europe launches new Europe-wide Channel Partner Programme

‘Shinrai’ initiative to grow OKI’s partner base by building sales via common targeted sales and marketing programmes and rewarding loyalty

OKI Europe Ltd has launched a new unified channel partner programme across Europe as it looks to strengthen and grow relationships with existing and new partners.

The new Shinrai Partner Programme is focused on driving success through a partnership based on mutual trust between OKI and its partner community, by opening up new business opportunities. The Shinrai initiative is a comprehensive Europe-wide partner programme which includes targeted sales, loyalty rewards, marketing support and training.

"OKI is unique, as we do not sell directly to the end customer and therefore our channel partners play a significant role in our business model," says Terry Kawashima, managing director, OKI Europe Ltd. "Until now we have supported this with a series of independent local initiatives. However, the new unified programme underlines our total commitment to the channel, working together in opening up new opportunities and building a mutually profitable business, as part of a true partnership approach."

Tiered Accreditation

Each partner level is based on the individual reseller’s business model and level of integration and commitment to OKI and offer varying benefits including different levels of business support and rewards.

Premium, Executive, E-Commerce, and BMO Partners will receive an ‘Authorised Partner’ certification and a Shinrai Partner Programme contract, designed to formalise the relationship and emphasise the mutual benefits of working closely together. Additional support will be provided by a dedicated account manager, whose role is to help each distributor achieve their business goals. Sales targets will be set in each case and a new bonus structure is designed to reward investment in OKI, its products and services.

“Through this structured and supportive programme of incentives, tools and training, OKI will help each partner build on their existing customer base and develop new opportunities," confirms Kawshima. "This will benefit OKI and our partners, as well as end-customers who will not only have greater access to OKI’s award winning product innovation but also dedicated consultancy and support.”

Notes to Editors:

About OKI Europe

OKI Europe Ltd is a division of OKI Data Corporation, a global business-to-business organisation dedicated to creating professional in-house printed communications products, applications and services which are designed to increase the efficiency of today’s and tomorrow’s businesses.

The company is well-established as one of Europe’s leading printer brands, in terms of value and units shipped. For over 60 years OKI Europe has been delivering advanced printing solutions worldwide, introducing ground-breaking technologies that support the needs of businesses large and small. Our pioneering development of digital LED printing technology has placed OKI at the forefront of the market in delivering high-definition, eco-friendly printing devices.

In addition to a vast portfolio of award-winning printers and MFPs, OKI offers a range of services to help optimise print and document workflows. This, together with an integrated suite of software technologies and tools, can help businesses take control of their print and document costs in a secure environment, whether office based, mobile or in the cloud.

Today OKI Europe employs approximately 1,100 people in 21 locations (sales offices and production sites) and is represented in 60 countries throughout the EMEA region.

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