Passionately crafted beer from a boutique Italian brewery
Zion Raises Its Glass to OKI’s Retail Solutions
Producing eight high quality beers from its boutique brewery in Rende, Italy, Zion regards itself as the “beer of champions”. As such, Zion’s CEO Amaurys Perez always aims for the best including the selection of partners such as OKI, to support his business. Perez understands the importance of cutting edge, high quality, printed media, to engage with their customers and in turn increase sales.
Thanks to OKI’s Retail Solutions, Zion now create and print in-house, eye-catching, personalised marketing assets, tailored to their customers often with short lead times, particularly for events. These include banners, menus, bottle neckers, wristbands and much more. The ability to print on waterproof, tear-proof and pre-cut media is important in the drinks industry and OKI enables Zion to quickly customise and create collateral on a flexible range of media, from one small footprint device, eliminating lead times for externally printed materials.
“Thanks to OKI, Zion’s sales have skyrocketed. We’ve really been able to put the “beer of champions” out there. With high quality printing, we’ve been able to increase the value of our brand” – Amaurys Perez, CEO, Zion
Watch the video case study to find out how OKI’s Retail Solutions have helped Zion create professional quality branded collateral, in-house, on-demand.