Higher profits and faster RoI – OKI Europe reveals why Transfer Media is becoming the agile way to print merchandise

Egham, 26^th April 2017  –  Commercial print businesses looking to open up new revenue streams without exorbitant investment costs or a long-drawn out implementation schedule should make a date with OKI Europe Ltd at FESPA 2017  (Stand B5-A52), 8th – 12th May, Hamburg, Germany.

The advantages of transfer media garment and product decoration over alternate methods such as screen printing, direct-to-garment and sublimation will be one of the key topics of discussion at the stand. OKI will be demonstrating the simplicity of operation, and low capital purchase and running costs. OKI’s solution dispenses with the additional costs associated with alternate methods of production such as pre-treatment and drying booths, ongoing inkjet maintenance or the time consuming production of silk screens.

OKI is known for its breakthrough devices such as the Pro6410 NeonColor which brings merchandise to life with its luminescent colour and the Pro7411 WT which prints every colour including white on dark and transparent media. These, combined with OKI’s renowned flexible media handling which allows high quality, durable results on fabric, ceramics, wood, metal, glass and more, mean that users have fewer limitations on their creativity.  OKI will also be unveiling a new addition to its already popular and award winning white toner range, exclusively at FESPA this year.  This is a not to be missed opportunity to be one of the first to experience this exciting new device.

“Unlike screen printing or direct to garment, transfer media printing requires no pre-treatment or additional drying equipment making it the best choice when printing short run on-demand to tight timescales . In fact it’s viable to print a minimum order of one while the customer waits – compared to a minimum order quantity of around 200 pieces when screen printing. So, for short runs the choice becomes simple,” says Dave Willcox, Product Marketing Manager, OKI Europe Ltd.

In addition to the White Toner and Neon Toner range, OKI will also be showcasing its award winning 5 colour portfolio taking colour beyond CMYK. A further highlight will be the renowned ColorPainter family of large format printers that deliver outstanding output on a range of media for indoor and outdoor use.

For further information, visit www.okieurope.com/events

About OKI Europe

OKI Europe Ltd is a division of OKI Data Corporation, a global business-to-business brand dedicated to creating cost effective, professional in-house printers, applications and services which are designed to increase the efficiency of today’s and tomorrow’s businesses. 

The company is well-established as one of Europe’s leading printer brands, in terms of value and units shipped. For over 60 years OKI Europe has been delivering advanced printing solutions worldwide, introducing ground-breaking technologies that support the needs of businesses large and small. Our pioneering development of digital LED printing technology has placed OKI at the forefront of the market in delivering high-definition, eco-friendly printing devices.

Since the acquisition of the globally-deployed wide format printer business of Seiko I Infotech Inc. a subsidiary of Seiko Instruments Inc. OKI distributes precision-engineered wide-format printing systems specifically for the sign, graphics, CAD and GIS markets that provide industry-leading productivity and image quality. With an EMEA wide network of authorised distributors and dealers OKI Europe Ltd provides complete printing solutions including wide format printers, inks, media, software, installation, support, knowledge and training. 

In addition to a vast portfolio of award-winning printers and MFPs, OKI offers a range of services to help optimise print and document workflows.  This, together with an integrated suite of software technologies and tools, can help businesses take control of their print and document costs in a secure environment, whether office based, mobile or in the cloud.

Today OKI Europe employs over 500 staff in 21 locations (sales offices and production sites) and is represented in 60 countries throughout the EMEA region.

OKI Data Corporation is a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd., established in 1881 and Japan’s first telecommunications manufacturer. 

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