OKI has announced mid-term plans to double printer unit sales within EMEA. Terry Laidlaw, managing director of OKI Europe, confirmed this drive for strong growth at the company’s Smart Business Conference 2012 in Barcelona today.
“In order to achieve our growth plan, we are transforming many parts of the business,” said Laidlaw.
“We are taking the business back to basics, strengthening our manufacturing and supply base and redefining key parts of our engineering, design and production processes. Key to success will be our ability to put the customer at the very heart of our business, by aligning every function throughout our operation to better support our local sales teams.”