Customer research reflects high satisfaction with existing MC860’s functionality and broad feature set, with strong focus on total cost of ownership
Following the outstanding customer and industry endorsement of its existing MC860 A3/A4 multi-function product (MFP), OKI has built on this success with the launch of a series of new models which respond to the differing needs of the increasingly important small business and workgroup markets.
The new MC851 has been designed for the budget-conscious business with a lower print volume who can now benefit from the flexibility of an MFP combined, with a highly-competitive entry price.
The MC861 with its faster print speeds, larger toner capacity and lower total cost of ownership, is perfect for the more demanding workgroups with a higher print volume.
It is no surprise that MFPs represent the fastest-growing segment of the printer market,” says OKI Europe product marketing manager, Paul Ingram, “as businesses looking to bring more print tasks in-house respond positively to the ability to print, scan, copy and fax documents cost-effectively in a single robust and consistent high-quality output device.
Our continuing success in this key sector has been based on listening and responding to our customers, who are looking for improved value and performance backed up by OKI’s unmatched reputation for reliability and colour quality. The MC860 created a new segment in providing A3 price/performance when required that could compete directly with existing A4 workgroup colour MFPs and our new MC851 and MC861 provide an even more competitive line-up.”