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OKI wins B2B Marketing 'Best Product Launch Campaign' award for the MC860


OKI Europe Ltd won the Best Product Launch Campaign award for the launch of its MC860 multifunction printer at the B2B Marketing Awards.

OKI B2B Marketing Award Winner

Egham, Surrey, UK, 16 December 2010: It was a night for celebration, as OKI Europe Ltd won the Best Product Launch Campaign award for the launch of its MC860 multi-function printer, at the 2010 B2B Marketing Awards Gala Dinner, attended by over 700 marketing practitioners and held at the Honourable Artillery Club, London.

“The B2B Marketing Awards have highlighted the importance of strategic marketing thinking, practical design and strong campaign execution in a pan-European business to business environment” says EMEA brand & marketing communications manager, Pamela Ghosal.

“For those of us working in the industry, these awards have quickly become established as the most prestigious in the business. To have the innovative work that the OKI Europe marketing and communications team and our creative agency, The Think Tank put into the MC860 launch recognised like this, is very exciting and a fantastic achievement.”

The integrated campaign was developed to focus on OKI Printing Solutions’ recognised strengths of robust yet innovative technologies, together with unrivalled value for money and service support. As a result, it used powerful visual imagery, simple messaging and incentivised response across multiple marketing channels to generate excitement and contact across both channel partners and the end-user community.

The MC860 launch also represented an important milestone for OKI Europe Ltd as it was the first centralised pan-European campaign developed by the central marketing and communications team. As a result, it was essential that the campaign provided strong, consistent messaging that could be adapted to local linguistic and cultural demand, whilst delivering maximum impact and results across all geographies.

OKI B2B Marketing Award Winner
The resulting ‘A4 Price, A3 Output’ creative concept worked well across all geographies. The multi-media campaign was designed to drive awareness and lead generation through various marketing channels to individual microsites for each of the 14 participating countries.

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