Press Releases

Performance leadership with new A4 desktop colour multi-function products

29/10/2010


Egham, Surrey, UK, October 2010: 100% based on digital LED technology to provide unrivalled value for small and medium business use

In one of the most important initiatives within the company’s dynamic current product development programme, OKI Printing Solutions has launched the MC351dn/MC361dn and MC561dn A4 colour desktop multi-function products (MFP), targeted at the important small and medium sized business (SMB) and small office home office (SOHO) sectors.
MC361_MC561
              MC361dn                                      MC561dn

The MC351dn/MC361dn and MC561dn have been designed to take a decisive lead in cost and performance in what is the fastest-developing segment of the printer market, with the EMEA market forecast to increase by over 30% in 2010*. This reflects the market’s growing recognition of the benefits of MFPs in bringing together the ability to print, scan, copy and fax documents cost-effectively within a single compact device.

“At the same time, in building on the success of our earlier A4 desktop MFPs, the new products are the first colour MFPs to be 100% OKI manufactured and 100% based on LED technology,” confirms Elia Giovanni, European product marketing manager. “As a result, not only will the new MC351dn/MC361dn and MC561dn meet the market’s demand for better performance and value, customers will also benefit even more from OKI’s unrivalled reputation for robustness and reliability.” *Source: IDC

Efficiency and productivity

The new range of colour A4 desktop MFPs consists of three main products: the three-in-one MC351dn, which replaces the previous MC350, incorporates print/copy/scan capability; the four-in one MC361dn, which also includes a fax function, replaces the MC360; and the more productive high-end, four-in-one MC561dn replaces the MC560.

All products incorporate the latest advanced OKI print engine introduced recently in the C300 and C500 Series of colour A4 desktop printers, with duplex two-sided printing built-in as standard. An OKI-designed LED scanner and controller have also been developed in-house for the new range of MFPs. The MC351dn/MC361dn and MC561dn also have as standard a 50-sheet Reversing Automatic Document Feeder (RADF) which can quickly and simply manage copying/scanning/faxing* double-sided documents.

Print speeds are highly competitive, with the MC561dn in particular taking the performance lead in the A4 colour MFP sector - achieving 26ppm (colour) and 30ppm (mono) – which is significantly faster than any major competitor.

This enables users to be much more efficient and effective in expanding the range of print tasks which can be undertaken in-house. “By combining key office functions within one integrated device, our latest A4 colour MFPs save time and money, at the same time boosting staff productivity, reducing administration time and maintenance costs,” confirms Giovanni.

“The MC561dn also incorporates high yield toners (5k), increasing machine up-time and minimising user intervention. And this is not at the expense of output performance, as OKI’s digital LED print engine ensures consistent professional print quality on a wide range of internal and customer-facing documents.

“By incorporating OKI’s unique advanced digital LED technology,” he adds, “the MC351dn/MC361dn and MC561dn also deliver these benefits within a highly compact and low-profile MFP - a true, ergonomic desktop device for those many businesses for whom space is at a premium.”

Ease of use

In meeting the demanding needs of the SMB and SOHO markets for MFPs that are easy to use, the MC351dn/MC361dn and MC561dn include a large clear graphical LCD display and user-friendly control panel, which allows users to access the advanced feature set quickly and simply, so making the most of their OKI investment. For added convenience, users can easily and securely access print from, and scan files and documents to, a USB stick, so removing the need to send files over the network.

In addition, the MC561dn has a standard layout (Qwerty) keypad allowing for instant typing of addresses when emailing scans directly to a recipient, especially when deadlines are tight.

Environmental performance is also improved, as the adoption of the intelligent ECO mode functionality reduces power consumption and automatically speeds up small jobs, at the same time enhancing performance and offering low power consumption of less than 1.2W (MC351dn) in Deep Sleep mode.

“With the introduction of the new range of MFPs, once again we have shown that we listen to the needs of our customers, by providing real added value where it counts for your business,” says Giovanni.

“The new level of flexibility and performance supports businesses in the drive to improve their competitiveness. Equally importantly, this is matched by a unique three year warranty which gives the users confidence in the new products’ robustness and reliability.”

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