Many outsourced print tasks could move in-house – corporate print policies lack company-wide visibility – employees’ ‘green’ habits yet to extend from home to the office
Egham, Surrey, UK, October 2010: Reinforcing the findings of the cebr Report* in 2009, the latest survey of business usage across Europe and the Middle East undertaken on behalf of OKI Printing Solutions confirms that business users throughout Europe and the Middle East are still failing to take advantage of major savings in print costs as a result of improvements in technology and printing solutions.
In the latest study of commercial users in 16 countries across manufacturing and service industries, So what exactly do you print?, a majority of respondents continue to purchase materials such as business cards (69%), brochures (54%) and posters/banners (54%) from specialist third-party print houses.
For most users, the reasons for this are not that their in-house printers lack the capability to print these and other materials, but that the print quality is not satisfactory, for example, or they lack the time to work out how to produce such business collateral (both cited by 11%).
“The cebr Report identified that by bringing currently-outsourced printing functions in-house, firms could save $5,400 million per year,” confirms Pamela Ghosal, EMEA brand and marketing communications manager, OKI Europe “with even greater savings in time, paper and other consumables possible through the implementation of best practice internal print management techniques.
“And, by adopting the best of today’s highly intuitive and easy-to-use print and copying technologies, businesses can make these savings with no loss of professional print quality.”