B400 Series - Faster, more efficient new design to build on impressive market growth

Egham, Surrey, UK, May 2010: In a major new initiative, OKI Printing Solutions has launched the B411 and B431 A4 mono printers, designed to capitalise on the outstanding growth achieved by the existing desktop products.

Targeted at general office use in SMBs, the B411 and B431 have taken a decisive price/ performance lead in what is a highly-competitive market. At the same time, they strengthen OKI’s mono portfolio as part of the company’s drive to offer a comprehensive range of solutions designed to meet today’s high-pressure business needs.

The B411 (which replaces the earlier B410) prints up to 33ppm and the B431 (replacing the B430) up to 38ppm. Based on OKI’s latest technology, productivity is also improved through the use of larger toners and faster warm-up times.

Unrivalled reliability

Reliability is critical for smaller businesses, where in many instances the business will not have a secondary printer device to provide back-up. “As a result, system up-time, robustness and service support are especially important, as the printer becomes a central element of the organisation’s document workflow,” confirms Elia Giovanni, European product marketing manager, OKI Printing Solutions.

“In response, OKI’s ultra-reliable digital LED technology platform has fewer moving parts with less wear. This ensures maximum uptime, so allowing the business to focus on its core tasks. Supporting this, the LCD display provides you with real-time information about the status of the printer. Peace of mind is also enhanced with the unique three-year warranty available on all OKI printer products.”

“With the new enhanced products, OKI directly meets the business needs and budget of the SMB market, by offering unrivalled mono performance and excellent value-for-money,” says Giovanni. “As a result, the B411 & B431 will enable us to build on the strong foothold established by the existing B400 Series products in this attractive high-volume A4 mono desktop market.”