A Personal Approach
Medical imaging manufacturers can provide a simple yet effective solution in the form of personalised booklets, providing a referenceable take-home source of information for patients, including detailed, high quality images. To maximise their marketing value, the booklets should include relevant information alongside the images, explaining the findings of a scan, or detailing proposed surgery in booklets that present visual renderings of potential cosmetic procedures.
Through variable data printing, the booklets can be further personalised with the patient’s name, surname and date of birth clearly displayed on the front cover. This level of personalisation will bolster patient confidentiality by helping medical staff to pass the right documents to the correct patients.